We work strategy-first.
Strategy or strategic planning may be a stand-alone project or a precursor to follow-on work such as pilot programming, marketing communications, creative development, campaign development, or trainings. Offerings include:
New Product Launch Strategy
Customer Experience Planning
Marketing Communications Planning
B2B Customer Marketing & Sales Enablement
Stakeholder Interviews, Research, Insights Development
Sample Strategy Projects
Thought-starters for your next project
Business Strategy – Research and develop business case, recommendations, initiatives and support plans for new product launches, pilot programs, demand generation, inbound marketing initiatives, and major events.
Consumer or B2B Marketing Strategy – Lead and support all phases of the strategic marketing planning process including identification of goals, objectives, strategies and tactics; qualitative and quantitative research; competitive assessments; customer profiles; marketing channel selection and planning; development of KPI's and measurement plans; brand positioning and value proposition; and brand creative strategy.
Customer Experience Planning - Research and develop online personas, map customer journey, develop implementation plans and resource recommendations.
Go-to-market or Product Launch Strategy – Lead and support product concept development, early stage Go-to-Market strategy, product launch strategyand associated research, sales and marketing communication implementation plans.
Social Media Strategy – Assess, research and develop recommendations and initiatives for an effectives social media strategy. Includes development of your social framework; identification of key customers and user groups; channel selection, moderation approach, tools/software recommendations, and social advertising.
Content Strategy – Develop a strategic plan and editorial calendar for online and/or offline channels including social media content. May include training onsocial media management and moderation tools, content management systems, measurement tools, social listening tools.
Online Community Strategy – Research and develop a community concept geared towards stated goals. Develop framework for development, growth and engagement of the community including goals, audience, content, moderation plan, crisis management, metrics and measurement.