Vision

I'm all about growth, innovation, and transformation.

 
 

Growth, innovation and transformation are the plumb lines running through not just my career but my life path. I'm an entrepreneur who excels at helping businesses and individuals unlock growth potential and discover opportunities for innovation and smart implementation.

My vision for helping clients stems from my expertise and experiences as a marketer in many different roles - as a marketing agency account strategist and client partner; in corporate settings supporting brand management, marketing communications, CRM, and new product launches; and in management consulting roles leading some of the world's biggest brands through a digital transformation process.

Because of my diverse background in marketing I provide a well-rounded viewpoint and approach when working with clients, as well as a deep understanding of the needs and challenges that leadership and managers face when tasked to deliver breakthrough ideas, communications and customer engagement at light speed.

I work closely with individuals and teams to understand objectives and end-goals, taking clients from strategy through execution, by identifying opportunities and challenges -and  then construct specific plans to support both.

I also focus a great deal of effort on understanding the dynamics of the business and the internal team, and weave together facts and research into an understandable narrative. I take great pride in the ability to transfer my knowledge and learnings to the team and deliver a strategy that will transform the teams efforts and achieve a significant and measurable impact on the business. 

With 15+ years of experience and a focus on strategic planning, brand development, marketing communications, and sales enablement, I have a  track record as a trusted advisor for many Fortune 500 companies. My career includes several leadership positions working with and for companies including UPS, Cisco Systems EMEA, Procter & Gamble, Kraft Foods, Sears Holdings Corporation, The Clorox Company, ConAgra Foods, WPP Group, KFC, Masco Corporation, Fischer Scientific, Outboard Marine Corporation, The Larson Boat Company, S.C. Johnson, and most major US-based retailers including Walmart, Target, Costco, Kroger, Sears, Kmart, Albertsons, Safeway, Meijer, Publix and Sam's Club.

As an industry thought leader, I also write for technology blog CMS Wire  on the topics of digital leadership, culture, organizational development, and best practices in customer experience planning and marketing management.

Personal growth and development also play a role in what I offer clients. As a long-time yoga student, teacher, meditator and mindfulness practitioner, I bring clarity and wisdom to the organizations, people and projects I support.

 

 

 
 
 Linda Saindon  Founder, Alchemic Group

Linda Saindon

Founder, Alchemic Group