Get to know our team. Alchemic Group’s network of industry leaders are rock stars in their respective areas of expertise.

We’re always open to new folks too. If you’re a freelancer or a supplier and you’re interested in partnering or collaborating with us, shoot us a note at and let’s get acquainted.


Linda Saindon

Strategy Development
Marketing Tech

Linda is our Chief Alchemist – the marketing architect and strategist who pairs in-depth research and analysis with experience, wisdom and insights. Linda’s roles within ad agency, corporate marketing and management consulting environments inform a unique approach to the creation of initiatives that transform how companies and brands sell, go to market and communicate.

Linda’s expertise in strategic planning, brand development, marketing communications, marketing technology and sales enablement have made her a trusted advisor to multiple Fortune 500 companies.

Her career includes several leadership positions working with and for blue-chip companies including UPS, Cisco Systems EMEA, Procter & Gamble, Kraft Foods, Sears Holdings Corporation, The Clorox Company, ConAgra Foods, WPP Group, KFC, Masco Corporation, Fischer Scientific, Outboard Marine Corporation, The Larson Boat Company, S.C. Johnson, and most major US-based retailers including Walmart, Target, Costco, Kroger, Sears, Kmart, Albertsons, Safeway, Meijer, Publix and Sam's Club.

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Gary Fox-Robertson

Creative Strategy
Creative Evaluation Training
Being British

Gary is a London-bred, Chicago-based advertising veteran, most recently with Leo Burnett as SVP/Creative Director. Gary has worked with countless major brands for agencies on both sides of the pond, including McDonald’s, Nintendo, the U.S. Army, Kellogg's, Pfizer, Philip Morris International, LinkedIn, Kraft, Allstate, and Delta Faucet.

Gary’s outstanding creative work for McDonald’s, Nintendo and the U.S. Army has garnered multiple industry awards, including seven Cannes Lions, One Show Pencils, Addys and Effies.

In addition, Gary is the founder of the Mythos Company, a training firm specializing in educating corporate clients on the art and science of creative strategy, creative development and creative evaluation.


Lyn Webb

Creative Strategy
Moonlights on “This Old House”

Lyn has an amazing background including stints at Leo Burnett and DDB and specializes in both B2B and B2C strategy, marketing, and advertising.

Lyn’s career has spanned over 20 years as a copywriter, Creative Director, and brand strategist. From working on Procter & Gamble, McDonald’s and Kellogg’s at Leo Burnett to an instrumental period helping DDB get its integrated marketing venture off the ground, she has never lost sight of the power of clear, precise words and thinking.

Recent clients include Emerson, Allianz Risk Consulting, BMO Harris Bank, KNAACK, James Hardie Building Supplies, AON and Peerless AV.

Lyn also has extensive healthcare experience including brand development and advertising work for Cancer Treatment Centers of America, Children’s Hospital of Atlanta, Cadence Health, Northwestern Medicine, Smiles Dental, ReFocus Ophthalmology, and New Renality, a network of renal care facilities in the South.

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Dave Ratfelders

Creative Strategy
Brand Strategy
Street Philosopher

Dave is a Creative Director and Brand Strategist with a remarkably wide range of experience in marketing and advertising – leading teams and creating content for brand development; new product ideation; print, broadcast, and digital advertising; social media; package design and more.

Dave has worked with Fortune 500 companies in both consumer and B-to-B marketing - including SC Johnson, PepsiCo, Harley-Davidson, Johnson Controls, Mercury Marine and Jim Beam Brands - as well as with local and regional small businesses, including UniteMKE, Rite-Hite, BMO-Harris Bradley Center and Skylight Music Theatre.

Dave began as a freelance copywriter, then served at Culver Brand Design Agency for over 25 years as Senior Copywriter, then Creative Director and Brand Strategist. He now works independently – writing, creating and consulting – and partners with Alchemic Group to help deliver top shelf creative to their diverse client roster.